Among the key challenges faced by professionals today are issues such as globalization, evolution of the media, speed of information, accelerated development of technology, increasingly fierce competition, and the fast pace of changes that interfere in all segments of the economy. Such changes have brought about a number of challenges for many companies that – in the current scenario –...

The amount of information created each day around the world is much larger than we can imagine. A recent study by the Business Software Alliance (BSA) suggests that 2.5 quintillion bytes are created every day. So the term “Big Data”, which has been used a lot recently, is a fitting description of the huge volume of data generated, which can...